https://www.joetobin.com/about daily 0.75 2025-08-16 https://www.joetobin.com/contact daily 0.75 2025-08-10 https://www.joetobin.com/work daily 1.0 2025-08-22 https://www.joetobin.com/work/books-promo monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/959fc311-5e1e-4755-aea4-e33fbe91f0a3/catalog_spread_1.jpg Work - Promotional Collateral: Books Catalog spread with bonus author content https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/ea10d9b6-71bd-43b1-81a6-c99084fa5ca9/catalog_spread_3.jpg Work - Promotional Collateral: Books Catalog spread featuring interior book content https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/88d7844f-dbbc-4733-85ba-1e276224abea/a_plus_1.jpg Work - Promotional Collateral: Books "From the publisher" graphics for Amazon product pages. These provide an opportunity for thematic collateral to reinforce the branding of the book. https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/5d82a940-1b71-4743-b80c-9949042f95b6/a_plus_2.jpg Work - Promotional Collateral: Books "From the publisher" graphics for Amazon product pages. These provide an opportunity for thematic collateral to reinforce the branding of the book. https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/518ac476-d3c7-42b8-b210-eea33c5023aa/one_sheets.jpg Work - Promotional Collateral: Books Publicity "one-sheets" https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/5afe7897-1503-42ca-9fd3-98f32954200c/banners_1.jpg Work - Promotional Collateral: Books Digital ad designs, also with a goal of reinforcing branding of the book design https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/d739a221-25dc-45cf-8f2b-b1b5ea5e9bc0/holiday.jpg Work - Promotional Collateral: Books Some examples of thematic campaigns, for both print and digital, which also incorporate external branding. A holiday campaign (with a single concept executed across multiple formats and sizes); and also an LA-based campaign (incorporating the LA flag design) https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/2ddfd9a4-8052-46cd-bac2-0cf5a25af4d7/catalog_spread_2.jpg Work - Promotional Collateral: Books Catalog spread with additional selling points https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/29298a47-d4d5-4bf9-86a6-837971cdb87a/a_plus_4.jpg Work - Promotional Collateral: Books "From the publisher" graphics for Amazon product pages. These provide an opportunity for thematic collateral to reinforce the branding of the book. https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/8c9d4598-5f21-459e-ab34-c31669803f99/a_plus_3.jpg Work - Promotional Collateral: Books "From the publisher" graphics for Amazon product pages. These provide an opportunity for thematic collateral to reinforce the branding of the book. https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/dfcfbcdd-0a42-439b-9f02-1f2d0beee016/misc.jpg Work - Promotional Collateral: Books A few other favorites/samples. A large format banner for conferences; a sample print advertisement; some diecut stickers; a bookmark; an author tour graphic for socials/ https://www.joetobin.com/work/club-promo monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/4b8a9eec-f7c1-4e94-af74-1c459c7b955d/ln_calendars.jpg Work - Promotional Collateral: Entertainment A selection of calendar assets. The top row are printed ones used throughout the clubs in different sizes. (Bonus inset is the calendar format I inherited). It was fun integrating artist photos and also finding ways to accommodate longer festivals. The bottom row is a selection of digital, social, and print advertisments. https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/d16d2b8f-83ad-453d-bc5f-8dae0bb0458b/ln_thematic.jpg Work - Promotional Collateral: Entertainment This is an example of a suite of ads for a single event. I developed the visual concept and then ensured that the concept worked across multiple sizes, not all of which required the same amount of information. https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/c48674db-b472-48cc-bcb3-3448d6463386/ln_socials.jpg Work - Promotional Collateral: Entertainment Another frequent project was creating suites of digital collateral around a single artist, and highlighting a variety of information: show info, artist content, artist credits, etc. https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/d14871a3-6f48-47c7-bd87-a275cc675687/ln_clubstuff.jpg Work - Promotional Collateral: Entertainment A few example of collateral for inside the clubs. https://www.joetobin.com/work/book-design monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/92a944fe-d3bf-449b-82e2-ea659a8b5d6d/joe-tobin_cvr-mockup-3.jpg Work - Book Design https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/ea4ce590-9186-4d1b-8d29-085ee382317e/joe-tobin_cvr-mockup-2.jpg Work - Book Design https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/082f3b06-3158-40e7-b2ac-dbd86f4520a1/joe-tobin_pages-mockup-1.jpg Work - Book Design https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/02188481-6271-4ae0-92cd-641ef63e3d41/joe-tobin_pages-mockup-2.jpg Work - Book Design https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/e8b0e2e7-9935-46b3-9743-5d5b257d1b95/joe-tobin_pages-mockup-3.jpg Work - Book Design https://images.squarespace-cdn.com/content/v1/6820f9239c506731af352bb5/fcc91ed5-1c4c-4123-9703-50114083f69e/joe-tobin_pages-mockup-5.jpg Work - Book Design